Brand-to-product continuity for operational software.

One senior team across brand, product, and engineering. For B2B companies navigating corporate inflection points.

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Let’s talk about what needs to change and what a successful outcome would make possible. Start a conversation.

Three shapes of engagement, depending on where you are.

  • Engineering-led, no design function

    Your team can build anything. The UI keeps shipping as an afterthought. You're not sure whether to hire a designer or just teach the engineering team to think differently about it.

  • Design exists but isn't a function

    You have one designer, or an outsourced relationship, or a brand kit somebody made years ago that the product is slowly ignoring. Design output happens. Design as a built-in capability does not. Brand and product are starting to look like two different companies.

  • Established design org, surfaces no longer cohere

    You have a real design team. Then there was an acquisition, a carve-out, a rebrand, or growth past the point where the original setup held. The portfolio used to look like one company. It doesn't anymore.

We have done this for, among others:

Featured work

“John led and participated in product discovery and usability calls to craft designs for some of our most strategic projects. His work was progressive and inspiring, working with existing paradigms where need be and striving to improving paradigms where he thought it was needed. He coached other designers on our team and developed their skills, teaching us all quite a bit about design along the way.”

Brandon Terry VP of Product, Procore

Working with one operator across the whole arc, supported by a partner network of specialists. If your situation matches one of the three above, let's talk.