Services
We work at the intersection of design and Rails implementation. Senior-only, no handoffs, AI-enabled for faster delivery. Whether you need a full design system, a UI audit, or ongoing frontend support, we bring design craft and production Rails experience to the same engagement.
Core services
- 01 Brand Collateral Consistent brand execution across sales decks, print, digital, and events. Built to work with your existing guidelines, or we help you establish them.
- 02 Brand-to-Product Continuity For B2B operational software companies whose brand and product no longer agree on what the company is. One senior operator across both surfaces.
- 03 Design Systems Help your team ship faster with fewer inconsistencies and less rework. Connect design decisions to production components, whether your team is building by hand or with AI.
- 04 Embedded Design For operational software companies with design output but no design function. We build the function with your team and hand it off when the model holds.
- 05 Rails Frontend Design that ships. We build production-ready Rails frontends using Hotwire, ViewComponent, and Tailwind. No handoff, no translation loss. What we design is what your users get.
- 06 Team Mentoring We help Rails engineering teams develop design literacy. Better UI decisions without a designer in the room every time.
- 07 UI Coherence Diagnostic Understand where UI inconsistency is affecting customers and slowing your team. Get a clear view of what needs to change before deciding where to invest.
- 08 UX Audit Find the friction in your product’s core workflows and prioritize improvements around customer needs and business outcomes.
Focused offers
Start from where you are.
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Engineering-led, no design function
Your team can build anything. The UI keeps shipping as an afterthought. You're not sure whether to hire a designer or just teach the engineering team to think differently about it.
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Design exists but isn't a function
You have one designer, or an outsourced relationship, or a brand kit somebody made years ago that the product is slowly ignoring. Design output happens. Design as a built-in capability does not. Brand and product are starting to look like two different companies.
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Established design org, surfaces no longer cohere
You have a real design team. Then there was an acquisition, a carve-out, a rebrand, or growth past the point where the original setup held. The portfolio used to look like one company. It doesn't anymore.