Services
We work at the intersection of design and Rails implementation. Senior-only, no handoffs, AI-enabled for faster delivery. Whether you need a full design system, a UI audit, or ongoing frontend support, we bring design craft and production Rails experience to the same engagement.
Core services
- Brand Collateral Consistent brand execution across sales decks, print, digital, and events. Built to work with your existing guidelines, or we help you establish them.
- Brand-to-Product Continuity For B2B operational software companies whose brand and product no longer agree on what the company is. One senior operator across both surfaces.
- Design Systems Help your team ship faster with fewer inconsistencies and less rework. Connect design decisions to production components, whether your team is building by hand or with AI.
- Embedded Design For operational software companies with design output but no design function. We build the function with your team and hand it off when the model holds.
- Rails Frontend Design that ships. We build production-ready Rails frontends using Hotwire, ViewComponent, and Tailwind. No handoff, no translation loss. What we design is what your users get.
- Team Mentoring We help Rails engineering teams develop design literacy. Better UI decisions without a designer in the room every time.
- UI Coherence Diagnostic Understand where UI inconsistency is affecting customers and slowing your team. Get a clear view of what needs to change before deciding where to invest.
Focused offers
- Rails 8 Upgrade Already on Rails 7? We handle the upgrade to Rails 8, safely, without breaking your app. Senior team, no juniors, no handoff.
- Virtual CCO A Chief Creative Officer on call. A small core with various collaborators, assembled to meet the precise needs of any customer.
- AI Review Relief Rails teams ship AI-built UI that passes review. I set up the checks so off-spec screens get caught before a human looks. Rails only. Fixed dates.
- Redesign Give me a page and a problem. I take the UI you already have, pull it into editable Figma or Paper files, redesign it, and hand it back ready to build.
Start from where you are.
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Engineering-led, no design function
Your team can build anything. The UI keeps shipping as an afterthought. You're not sure whether to hire a designer or just teach the engineering team to think differently about it.
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Design exists but isn't a function
You have one designer, or an outsourced relationship, or a brand kit somebody made years ago that the product is slowly ignoring. Design output happens. Design as a built-in capability does not. Brand and product are starting to look like two different companies.
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Established design org, surfaces no longer cohere
You have a real design team. Then there was an acquisition, a carve-out, a rebrand, or growth past the point where the original setup held. The portfolio used to look like one company. It doesn't anymore.