Great products don't happen by accident. We bring research, UX strategy, and visual design to Rails apps that are ready to grow beyond "our engineer handles the UI."
What We Do
Product design is the full arc from understanding the user to shipping a UI that works for them. We run the whole thing — or plug in at whatever stage you need.
- User research + interviews — We talk to your users before we draw anything. What we learn shapes everything downstream.
- Information architecture + core flows — Before pixels, structure. Where does the user need to go, and what's the clearest path there?
- Wireframes + high-fidelity UI (Figma) — From rough structure to polished, production-ready design specs.
- Interaction design + prototyping — Interactive prototypes for testing ideas before anyone writes a line of code.
- Handoff specs or direct Rails implementation — We hand off to your team, or we build it ourselves. Either way, nothing gets lost in translation.
Who It's For
Rails product teams with strong backends and underserved UIs. Companies at an inflection point — where the product is working but the UX is starting to cost you deals, retention, or velocity.
If your engineering team is world-class and your UI is an afterthought, we're the missing piece.
What Clients Say
"John led and participated in product discovery and usability calls to craft designs for some of our most strategic projects. His work was progressive and inspiring, working with existing paradigms where need be and striving to improving paradigms where he thought it was needed. He coached other designers on our team and developed their skills, teaching us all quite a bit about design along the way."
— Brandon Terry, VP of Product, Procore
Ready to Talk?
Tell us where you are and what you're trying to build. We'll tell you honestly whether we're the right fit.
