Know exactly what's costing you deals — before you redesign anything.
Most teams want to redesign. Few know where to start. An audit answers that in two weeks with a prioritized action plan tied to business outcomes — not a list of design opinions.
What We Do
- Demo flow teardown — We walk your core user journey as a skeptical prospect. What's confusing? What creates hesitation? What would make someone close the tab?
- Competitive audit — How do you stack up against what your prospects just looked at before your demo? We compare against your actual competition, not design awards.
- User interviews — Five interviews with current customers or recent churns. What's working. What's frustrating. What almost made them leave.
- Friction report — Prioritized findings with estimated revenue impact. Not "the button color should change" — "this flow is breaking conversion at this step, and here's why."
- 90-minute executive readout — We walk your team through findings, priorities, and recommended next steps.
What You Get
Clarity. A prioritized list of what to fix, why it matters, and what fixing it is worth. No redesign required to act on it — many findings can be addressed incrementally.
Timeline & Investment
2 weeks. Starting at $25,000.
This is where most of our engagements begin. Teams that skip the audit often spend months designing the wrong things. Teams that do the audit know exactly where to focus.
