UX Audit

Most teams want to redesign. Few know where to start. An audit helps you choose where to focus, with a prioritized action plan tied to the outcomes your business needs.

What We Do

• Demo flow teardown. We walk your core user journey as a skeptical prospect. What is confusing? What creates hesitation? What would make someone close the tab?
• Competitive audit. How do you stack up against what your prospects just looked at before your demo? We compare against your actual competition, not design awards.
• User interviews. Conversations with current customers or people who recently left, selected around the questions we need to answer. What is working. What is frustrating. What almost made them leave.
• Friction report. Prioritized findings tied to customer tasks and business goals, with the evidence and assumptions behind each recommendation.
• Executive readout. We walk your team through findings, priorities, and recommended next steps.

What You Get

Clarity. A prioritized list of what to fix, why it matters, and what fixing it is worth. No redesign required to act on it. Many findings can be addressed incrementally.

Shape the engagement

We begin with the outcome you need to improve, whether that is onboarding, adoption, retention, or a critical customer workflow. Together we identify the decisions the audit must support and the value of getting them right. That shapes the research, investment, and timing.

Ready to Know?

If your main concern is UI consistency, the UI Coherence Diagnostic focuses on the gaps between your product’s patterns, components, and implementation.