Know exactly what is costing you deals before you redesign anything.
Most teams want to redesign. Few know where to start. An audit answers that in two weeks with a prioritized action plan tied to business outcomes, not a list of design opinions.
What We Do
- Demo flow teardown. We walk your core user journey as a skeptical prospect. What is confusing? What creates hesitation? What would make someone close the tab?
- Competitive audit. How do you stack up against what your prospects just looked at before your demo? We compare against your actual competition, not design awards.
- User interviews. Five interviews with current customers or recent churns. What is working. What is frustrating. What almost made them leave.
- Friction report. Prioritized findings with estimated revenue impact. Not "the button color should change" but "this flow is breaking conversion at this step, and here is why."
- 90-minute executive readout. We walk your team through findings, priorities, and recommended next steps.
What You Get
Clarity. A prioritized list of what to fix, why it matters, and what fixing it is worth. No redesign required to act on it. Many findings can be addressed incrementally.
Timeline and Investment
Two weeks. Starting at $25,000.
This is where most of our engagements begin. Teams that skip the audit often spend months designing the wrong things. Teams that do the audit know exactly where to focus.
Ready to Know?
Get in touch. For a smaller first step, the UI Coherence Diagnostic ($2,500, one week) is the lighter alternative for teams considering a UI direction change.
