Case Study

Xirgo Technologies: 3D Product Visualization Pipeline

This sheet is still being drawn up. The write-up below is in progress.

Client
Xirgo Technologies
Sector
Fleet telematics
Engagement
3D Visualization, Brand Video, Launch Support
Years
2025–present

BLUF

The bottom line:

  • Hollywood-grade 3D product visualization pipeline built for Xirgo Technologies, covering approximately 20 telematics products with variations.
  • Maya for modeling, Nuke compositing with multi-layered EXR files, 4K output for print and video.
  • Pipeline visualizes products in development before physical units exist, removing photography from the critical path on product launches.
  • Built in partnership with Brian Bullock and Rethink Studios, who handle the rendering work under our creative direction.

Our Role

3D Product Visualization, Brand Video, Product Launch Support

The Details

The challenge

Xirgo had approximately 20 telematics products with variations to showcase across web, sales, trade shows, and print. Many products needed 360-degree spin views. Traditional product photography would have meant repeated shoots as the product line evolved, long turnarounds for variations and color changes, and a hard dependency on physical units existing before any marketing could ship.

For a company launching new products on a regular cadence, photography was the wrong critical path.

The pipeline

We built a 3D product visualization pipeline in partnership with Brian Bullock and Rethink Studios. Brian and his team handle the rendering work, using Maya for modeling and a Nuke-based compositing workflow with multi-layered EXR files. Meticulous leads brand, creative direction, and the client relationship.

The setup is a Hollywood post-production approach. Lighting, backgrounds, materials, and product details all stay editable in post, so adjustments happen without re-rendering entire sequences.

All output is rendered at 4K. That covers high-resolution print, future-proofs video assets, and supports the long lifespan of marketing materials that get reused over years.

We also produced a brand anthem video for Xirgo's launch, using the pipeline in motion rather than only as still imagery.

Outcomes

  • Approximately 20 products visualized through the pipeline with variations supported.
  • Products still in development are visualized with final branding before physical units exist, supporting sales and marketing timelines that previously had to wait on hardware.
  • Iterations on color, lighting, or product configuration happen in post rather than requiring new shoots.
  • The pipeline has continued to deliver value across new product rollouts in 2026.
  • Engagement is ongoing. Standing calls Tuesday and Friday.

Related work

This 3D pipeline is one piece of a broader engagement at Xirgo following Balmoral Funds' acquisition of Sensata Insights. The Xirgo: Carveout Through Product case study covers the full engagement, including brand application across the existing app suite and the V3 Auto / Elastic M2M product UX redesign.