01 BLUF
The Bottom Line:
- Pro bono partnership: migrated council and camp sites from Tentaroo to WordPress/ACF-Pro with Black Pug registration
- Built volunteer-friendly CMS with predefined content blocks; sites launched January 2025
- Redesigned Camp Leader guides for clarity; contributed to two consecutive years of improved camp registration
02 Our Role
Council & Camp Websites, Registration System Migration, Leader Resources
03 The Details
The Virginia Headwaters Council serves over 4,000 Scouts across the Shenandoah Valley and central Virginia. The council operates Camp Shenandoah, a 500-acre Scout reservation near Swoope that has hosted summer camp programs since 1950.
*Meticulous supports Scouting through a pro bono partnership with the Virginia Headwaters Council.*
The Challenge
The council's digital presence—including both the main council site (virginiaheadwaters.org) and Camp Shenandoah site (campshenandoah.org)—ran on Tentaroo, an all-in-one platform with an antiquated content editing interface. Volunteers struggled to update information, and the rigid system limited what the council could communicate to families. Camp Leader guides, essential resources for unit leaders bringing Scouts to camp, needed improved clarity and organization.
Our Approach
We migrated the registration system to Black Pug and built new standalone WordPress sites powered by ACF-Pro. The modern architecture includes a kit of predefined content blocks that volunteers can use to build and update pages without technical expertise—critical for an organization that runs on volunteer effort.
The council site focuses on membership, events, and volunteer resources. The Camp Shenandoah site showcases the camp experience and streamlines summer camp registration. We also redesigned the Camp Leader guides as clear, well-organized PDFs that help unit leaders prepare for successful camping trips.
- The sites launched in January 2025. Program participants are better informed and can more easily find the content they need. Registration is clearer, per-transaction fees are reduced, and summer camp registration and after-camp documentation is easier for both unit leaders and staff.
- Camp registration has improved year-over-year for two consecutive years—though that success reflects a broader effort including facilities improvements, program enhancements, and communications work across the council.